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THE 4 ELEMENTS OF
THE PERFECT SHAVE

To soften the beard & protect the skin

• Always shave after or during a hot shower, never before.
• Always use hot water while shaving. Hot water softens the beard, opens pores, and cleanses the skin.
• Before shaving, apply The Art of Shaving’s Pre-Shave Oil to protect the skin and to soften the beard.


For a close & comfortable shave

• Use The Art of Shaving’s glycerin-based Shaving Cream or Shaving Soap for a close and comfortable shave. Avoid foams, gels, or other products that contain numbing agents such as benzocaine or menthol, which tend to close pores and stiffen the beard.
• For best results, use The Art of Shaving’s Shaving Brush made of badger hair. It helps generate a warm and rich lather, and softens and lifts the beard from the face.


With a good handle & proper technique

• Always shave with the grain first, i.e. in the direction the hair grows. Shaving against the grain first can cause ingrown hairs and razor burn. For an even closer shave, re-lather and shave lightly across or against the grain.
• Check to see whether the hair on your neck grows in the same direction as the hair on your face. If it doesn’t, make sure you adjust accordingly to shave with the grain.
• Use The Art of Shaving’s Razor which provides proper weight, balance, and comfort for better control. Our Razor can be used with the MACH3® or Sensor® blades by Gillette.®
• Avoid applying too much pressure on your razor since this is often the cause of razor burn and skin irritations. Always glide the razor gently over your face.
• In the event of nicks or cuts, use The Art of Shaving’s antiseptic Alum Block to stop the bleeding.


To soothe, refresh, & regenerate the skin

• After shaving, apply The Art of Shaving’s alcohol-free moisturizing After-Shave Balm or After-Shave Gel to soothe, refresh and regenerate the skin. Avoid after-shaves which contain alcohol; these can irritate, dry out the skin and cause ingrown hairs. To heal ingrown hairs faster, moisturize the affected area with After-Shave Balm at bedtime and after shaving.
TREAT
• If your skin feels tired or sensitive due to shaving every day, the After-Shave Mask™ can be applied after shaving to soothe, rejuvenate and purify the skin. The After-Shave Mask provides relief from razor burn, ingrown hairs and skin irritations, while replenishing necessary nutrients lost during the shaving process.


Please select from one of the following shaving products:




Fusion Chrome Collection




Pre Shave Oil




The Art of Shaving Starter Kit




The Art of Shaving Deluxe Kit




Brushes




Razors




Shaving Cream






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